Year 1999: Icon Medialab is the only Internet Consultancy represented in all four of the larger Nordic countries

In early 1999 Icon Medialab enters Norway through an acquisition of the Norwegian Internet Company Neo Interaktiv AS. The acquisition means that Icon Medialab is the only interactive Media Company represented in all four of the larger Nordic countries.

Icon Medialab’s subsidiary in Belgium signs a contract with the EU-Directorates DG 3 and 14 concerning the development of a system for communication between the European Commission and the member countries. The agreement is a framework contract that extends over aperiod of three years and is worth SEK 10 million. SEK 5 million have already been contracted for 1999.

Adweek Magazine, the American industry leader for news and information in advertising, marketing and media, ranks Icon Medialab as one of the Top 50 interactive agencies in the world. Icon Medialab is the only non-American agency to make the list.

Icon Medialab acquires Norwegian Arakno AS and Intergate AS. Together with earlier acquired Neo Interaktiv AS, Icon Medialab becomes the second largest Internet consulting company in Norway with 50 employees.

In April Icon Medialab acquires the French Internet agency Web Concept, one of France’s leading Internet service companies. Web Concept was founded early in 1996 and worldwide clients include L’Oréal (Cacharel and Le Club des Créateurs de Beauté). Local clients include, among others, Canal Satellite, Arte/La Cinq, EMI/Virgin,The French Post Office and BPB Placo.

At the same time Icon Medialab also acquires the Milan-based Internet agency I.Com. I.Com is one of Italy’s three leading Internet service providers and will with its competence and experience, further strengthen Icon Medialab’s position on the European market. I.Com was founded in 1995 and clients include Alitalia, Banca Popolare di Milano, FIAT, KPMG, Roche and Sergio Tacchini.

The British Internet market is growing extremely fast and in early May Icon Medialab expanded its operation in the UK through the acquisition of the London-based new media agency IN.form. Through the acquisition Icon Medialab’s London office has a total of 70 employees. IN.form has more than 15 years’ experience in working with new media, and through the agency’s experience and wide range Icon Medialab will strengthen its position as the most prominent and fast growing Internet consultancy on the European market. Clients include American Express, BT, Lloyds TSB, Royal & Sun Alliance, Sainsburys andDisney.

In September 1999, Ulf Dahlsten is appointed new CEO and Franco Fedeli leaves Icon Medialab. Ulf Dahlsten brings considerable leadership and Internet experience to the position. He has served on the Board of Icon Medialab since 1998, and was President and CEO of the 40,000-employee Sweden Post, acclaimed as one the world’s best postal organizations, for eleven years.

Ulf Dahlsten engineered a strategic reorientation of the the Sweden Post that embraced the Internet as a vital channel for communication and commerce, resulting in the portal site, one of Scandinavia’s most popular Web destinations and most successful online marketplaces. With his extensive international experience Ulf Dahlsten will help Icon Medialab to move Icon Medialab to the next level and to manage its rapid global expansion in service of our increasingly multinational client base.

In November we move even closer towards our goal of becoming a global leader in Internet development by acquiring the award winning and highly regarded Nicholson NY, which was founded in 1987 as one of the first firms in New York´s famed Silicon Alley. The New York office will be known as Icon Nicholson, and Tom Nicholson will become Chief Creative Officer of Icon Medialab and a member of our Board of Directors.

To help our clients integrate digital and traditional media to succeed in the new economy, we close the year in December by acquiring MetaDesign London, a world leader in Interactive Media Branding.


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